eCommerce · 2024
Occvip
A trend-led apparel and accessories storefront with a conversion-first checkout.
- Client
- Occvip
- Category
- eCommerce
- Services
- eCommerce Development, UI/UX & Product Design
- Year
- 2024
The work
What we built and why
Occvip sells fast-moving apparel where merchandising changes weekly. We rebuilt the storefront around flexible collection templates so the team can restage the homepage without developer time.
Product discovery, cart and checkout were reworked around a single-column mobile flow, with lazy-loaded media and prefetching on collection links to keep browsing fluid.
Technology stack
- Shopify
- Liquid
- JavaScript
- Figma
Outcomes
- Mobile-first checkout
- 3 steps
- Merchandising changes
- No-code
Tags
- Retail
- Storefront
- Conversion
More work
Related projects
Let's talk
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